insider’s tip
Be Bold with Prices
Start at double what you actually want to get—it’s not uncommon for
tag-sale buyers to offer half price straight out. “You’re building in a
discount, so people feel like they’re getting this insane deal and that
they’re good negotiators,” Demby says. And, he adds, people love
bundles of things: “It’s like, ‘I’m getting this whole set for $5!’” Group
together logical items, like teacups or linens.
Yes, the Brooklyn Flea crew makes it all look easy, but it’s also
not that hard to re-create at home. See what we mean below.
Ideas to Steal from the Pros 5
What Brooklyn Flea Does
What You Can Do
Gathers hundreds of antiques, art,
clothing, crafts, furniture, jewelry,
music and other vendors
Brings in dozens of
artisanal food vendors
Sets up at two outdoor venues
from April through November,
then indoors in the winter
Gets free publicity in the
national press (ahem)
Hosts every weekend
Gather friends with funky,
offbeat stuff, as well as crafty
types looking to sell their wares.
Make our four scrumptious
recipes on the next page.
Turn your backyard into a market with
folding tables and clothing racks.
Advertise your event on free sites like
craigslist.org and yardsalesearch.com.
Host every April, when you’re
ready to spring-clean.
