New Colgate Total® Gum Defense.
REGULAR TOOTHPAS TE
AF TER 12 HRS.
AFTER 12 HRS.*
Reduces 90% of plaque germs that cause gum problems.
Ordinary toothpastes don’t.†
The ADA Council on Scientific Affairs’ Acceptances of Colgate Total® Gum Defense toothpaste is based on its findings that the product is effective in helping to
prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed.
*Dramatization illustrating reduction of plaque bacteria 12 hours after brushing with Colgate Total® vs. ordinary, non-antibacterial toothpaste.
† 12 hours after brushing vs. ordinary, non-antibacterial toothpaste. ©2011 Colgate-Palmolive Company